About Us


About us

Brilliant Offer Shop is a trading style of First Financial Limited. First Financial Limited is an appointed representative of  J D Williams & Co Ltd which is authorised and regulated by the Financial Services Authority.

First Financial Limited, registered office: Griffin House, 40 Lever Street, Manchester, M60 6ES.

Registered in England with registered number: 815494, VAT number: 732800849

We are not a supplier of any products through the Site – all products are purchased through third party sites (albeit sometimes co-branded with First Financial) to which you navigate via the Site. Such purchases will be subject to the terms and conditions of sale of the third party product provider which you are advised to read carefully before concluding your purchase

We are the financial services division of the N Brown Group, which has over 140 years of experience in the distance shopping market with brands such as JD Williams, Simply Be, Fashion World, Ambrose Wilson, Jacamo, High & Mighty, The Brilliant Gift Shop, Heather Valley and Premier Man.

The group’s strategy is to focus on the core business of direct home shopping, while at the same time exploiting the full potential of our complementary businesses in fulfilment and financial services.

The home shopping division offers a wide range of value for money products in clothing, footwear, and household and electrical goods. We market our products through a number of channels; principally bi-annual catalogues supplemented by smaller monthly brochures and targeted media advertising. In addition, we provide fully integrated websites for all our main trading titles to meet the ever-changing demands of our customers.

The financial services division was formed in 1997 to promote the sale of financial products such as life assurance, personal loans and home and contents insurance to our existing home shopping customers. Detailed knowledge of our home shopping customers, together with skills in risk management and databases has allowed us to build a financial services database to segment and target customers with greater accuracy.

www.BrilliantOfferShop.co.uk was launched in May 2011 to provide customers with carefully selected offers from a range of third party providers offering insurance, travel, financial offers, utilities, scratchcards, bingo, discounted days out and more…